4 Tips to Finding the Right Logo Designer 

Photo by Andrea Piacquadio from Pexels

Logo designers are a dime a dozen. Whether you’re looking for design companies, independent applications, or do-it-yourself guides, you can easily find them with just a few clicks on your smartphone or laptop. 

While finding and getting in touch with a logo designer isn’t difficult, it requires a little more effort on your part to find the RIGHT one. As you undoubtedly know, your business logo is the face of your brand. Potential customers identify your brand by your logo. It’s therefore very important to ensure that your logo is designed in a manner that represents your company in the best possible light. 

Points to Consider When Shortlisting Logo Designers

It’s true that you can download an application and design your own logo. You might even save some money in the process. But, designing a logo is about a lot more than latching a funky image to your company name. Logo designers have the necessary skills to ensure that the graphics and wording you use is done professionally and in a manner that makes your brand stand out. 

So, how do you go about choosing the right logo designer? What points should you consider before you make your final choice? How do you know the potential logo designer will give you the best representation of your brand? Let’s have a look at a few points to consider when you’re screening options. 

Logo Designer Experience

Irrespective of whether you need to learn more about designing a beauty logo or trying to get a retail business brand identity designed, the designer’s experience in the field is important. Assessing the logo designer’s experience will identify if they can produce the results needed to elevate your brand. 

Look for a portfolio as well as examples of other logos that are similar to what you hope to create. This will give you an idea of how your logo will look once completed. Check out the log designer’s website and social media pages to review their work and general consumer opinion. 

And if you want to make double sure, go ahead and interview them. Some ready questions related to their degree, design style, and clientele are all legitimate which your logo designer should be comfortable answering. Based on their replies you can also prompt them to show evidences of the same. 

Positive Testimonials

Any great logo designer will be able to provide potential clients with positive testimonials from their own happy customers. Testimonials can often be found on their websites. Check the validity of these testimonials by logging onto the existing clients’ websites or even by emailing them directly. 

If, for instance, you’re opening your own pet grooming business, you should look at logos the potential logo designer has done for other pet-related businesses. Ask yourself if the logo examples are catchy and whether similar designs appeal to your own target market.

A Definitive Design Process

Discuss the actual design process with the potential logo designer. Will there be any significant research that goes into the design? How will the logo designer consider incorporating your brand values into the logo? How long will the process take? 

It’s important to remember that your logo will be online and on print media. It therefore, needs to be designed in a way that makes it legible on almost any surface and medium. The process involves skill and effort and shouldn’t be something the logo designer whips up in a few minutes. 

The designer you want to hire should have a defined design process which generally involve research, understanding the brand, inspiration, selection of style, sketches of concepts, and the final design. Some designers may opt to skip a step or two but generally this is the process. If your chosen designer jump straight to the final product or does not work on research, then chances are they do not understand your brand. 

Professionalism and Relevant Questions

When you’re discussing your interest with a potential logo designer, it’s important to assess their attention to detail. Do they have the right communication skills and ask the right types of questions to get an exact impression of your brand and your target market? Their questions should revolve around your companies’ goals, target market, and brand expectations. After all if a designer who doesn’t understand your brand voice, and message, they will not be able to visually present your business. 

Total Cost vs Value for Money

There are no hard and fast rules for the cost of a logo. A logo designer will base the potential cost on each customer’s different needs. The more complex the expected design, the more the cost. With that in mind, it’s also important to remember that you often get what you pay for. 

So, if you choose the cheapest logo designer on the block, you might end up with a design that’s not exactly what you had in mind. Rather compare prices of potential logo designers and software, based on your specific requirements. Determine which one will provide what you need, which will result in value for money.

Don’t forget that designing a logo is usually a one-time transaction. You won’t have much brand stability if you constantly change your logo, so if done correctly it will be money well spent.

A Final Thought About Finding the Right Logo Designer

Take your time picking your ideal designer to use because it’s an important decision. Your logo is the foundation of your brand identity. It not only needs to grab attention but must make a strong first impression on potential clientele. A great logo designer will provide you with an image that stands out and distinguishes you from your competitors.

By evaluating a potential logo designer’s capabilities and design process, you’ll identify if it’s the right partner for your business.